Best-to-Market vs. First-to-Market

While Katun strives to launch products quickly so you can begin reducing your service costs on the model applications you service, we will not compromise on quality for the sake of being first-to-market. It’s our “best-to-market” philosophy.

Best-to-Market

Most aftermarket suppliers don’t have the technical expertise, processes and equipment that Katun has. They simply find a manufacturing source and purchase their products “off the shelf,” sometimes without any proof of whether the product will work at all, let alone meet OEM-equivalent performance levels across real-world operating conditions. In their rush to be “first-to-market,” they can end up with products that don’t meet your expectations. If they do any in-machine testing, it may be very limited. Instead, you, the customer, may be doing their “testing” for them.

At Katun, we test every Katun brand product we sell, and we won’t sell it until we get it “just right.” Sometimes that means other aftermarket products will be introduced before ours. And while speed to market is important, we’ve learned over the past three decades that our customers really want a quality product at significant cost savings. So we continue to abide by our “best-to-market” philosophy.